“The digital advertising ecosystem is currently undergoing a structural shift: there are tensions around privacy, threats to publisher revenue, polarization of investments among platforms and social networks, as well as challenges and doubts surrounding the effectiveness measurement of campaigns... In this context, it is important for brands (and therefore for the agencies that support them) to rely on independent, agile solutions that can bring value to the entire chain.
BeOp is one of these solutions with great potential, particularly because it is one of the few that can both help publishers regain value and help brands create the conditions for engagement and conversation with their audiences at a time when it has never been more important to challenge the top-down marketing vision, test, evaluate message perception, guide marketing decisions, and support business.
This is one of the reasons why Publicis Media France has decided to partner with BeOp to launch an innovative product for measuring the effectiveness of Brand Content devices (S.T.A.M.P). This is an important sign that demonstrates our confidence in the solution and its ability to support us in the face of the advertising challenges we are facing.”