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The new media standard
BeOp is the first independent conversational ecosystem for media and brands 💬
Discover our units
Audi
Le Monde
Volkswagen
L'Obs
BMW
Telerama
Mini
Courrier International
L'Oréal
HuffPost
Hyundai
Les Echos
Axa
Challenges
MAIF
Forbes
La banque postale
Caradisiac
Nestlé
L'Etudiant
Carrefour
La Provence
Bjorg
Grazia
EDF
Planet
Total
Unify
Engie
Le Télégramme
Orange
JDG
SFR
So Foot
Marionnaud
Nova
Audi
Le Monde
Volkswagen
L'Obs
BMW
Telerama
Mini
Courrier International
L'Oréal
HuffPost
Hyundai
Les Echos
Axa
Challenges
MAIF
Forbes
La banque postale
Caradisiac
Nestlé
L'Etudiant
Carrefour
La Provence
Bjorg
Grazia
EDF
Planet
Total
Unify
Engie
Le Télégramme
Orange
JDG
SFR
So Foot
Marionnaud
Nova
Problems we solve
Advertisers are seeking social media like user engagement
IAB ad units excite no one
Data-based targeting is essential. The cookie is dead. What's next?
The BeOp answers
Placement on page where user interest is highest
Exclusive content placements, not IAB ads
Fully independent
Our semantic engine matches ad to article contextually using keywords
Our conversational units reveal user interests
Data capture to DMP/CRM for better targeting
Results
Old Standard
0.2% CTR
2 seconds time spent
14% brand attribution
Commoditized availability
No data capture
BeOp
1+% CTR
32 seconds time spent
40% brand attribution
Direct and BeOp sold only
Rich data capture for targeting
You're a publisher
Generate more value
You're an advertiser/agency
Discover the high performance ad platform
Ad experiences
Range Rover Evoque
Brand preference & memoization

With each question, the user learns something about the car.
An approach that is both pedagogic and incredibly efficient to create brand preference.
+35%
time spent of the brand website
40%
brand attribution at first display
Preparing your demo
Tommy Hilfiger
Involvement and insight collection

Measure your offers popularity
An easy, playful way to collect lots of insights
Preparing your demo
Samsung
Notoriety and engagement

Make your videos interactive and much more engaging in a few clicks
Move past the simple video KPI and get a real measurement for the attention to your brand message
+16%
brand lift
+8pts
very strong attention
Preparing your demo
BeOp in France
200+ publishers
150+ brands
In just 18 months
Leslie Fegey
“The word “innovation” is used and abused quite often. But with BeOp, that's not the case. I think they've been one of the first solutions to bring a proper breach in our market, not only in the formats but also in the (conversational) modes of relation they offer. What is even more interesting is that BeOp's portfolio goes beyond just the media, since we've been able to identify some “study and measurement” projects which position them as genuine business partners by our side”
Leslie Fegey
Chief Strategy Officer at Publicis Media Luxe
Fatima Manar
“Thanks to their conversational formats that combine interactivity and engagement in premium contexts, BeOp goes beyond simple advertising impressions and KPIs. At a time when advertising attention is at the heart of digital discussions, it can be said that BeOp formats perfectly meet these challenges. Moreover, the user experience of their buying platform is very intuitive and facilitates the implementation of campaigns. The features offered by the creative interface are a huge plus compared to traditional DSPs.”
Fatima Manar
Programmatic Director at Group M France
Fabien Bourrely
“The digital advertising ecosystem is currently undergoing a structural shift: there are tensions around privacy, threats to publisher revenue, polarization of investments among platforms and social networks, as well as challenges and doubts surrounding the effectiveness measurement of campaigns... In this context, it is important for brands (and therefore for the agencies that support them) to rely on independent, agile solutions that can bring value to the entire chain. BeOp is one of these solutions with great potential, particularly because it is one of the few that can both help publishers regain value and help brands create the conditions for engagement and conversation with their audiences at a time when it has never been more important to challenge the top-down marketing vision, test, evaluate message perception, guide marketing decisions, and support business. This is one of the reasons why Publicis Media France has decided to partner with BeOp to launch an innovative product for measuring the effectiveness of Brand Content devices (S.T.A.M.P). This is an important sign that demonstrates our confidence in the solution and its ability to support us in the face of the advertising challenges we are facing.”
Fabien Bourrely
Deputy director at Starcom France
Marie Le Guével
“With BeOp, we are entering the era of advertising as a service, the one that brings real added value to the consumer and should allow a better acceptance of advertising. More than advertising formats, interactive, entertaining and conversational experiences are offered between brands and consumers.”
Marie Le Guével
Former CEO of AMNET and Chief Adtech Officer at Dentsu Aegis Network
Nadia Leroy
“The marketing director job evolves into a brand editor role: define your editorial line, know your reader, redact the right contents, make your brand live like a magazine or a show. BeOp brings an advertising solution through conversational modules that integrate themselves in this logic of interactions between the reader and the brand, linked with the editorial content. A solution to discover.”
Nadia Leroy
Leader at Neva.associés, previously Chief Digital, Media, and Consumer Officer at L'Oréal France
Emilie Chau
“Finally, an interactive format, different from the traditional display banners that not only enables to engage the user, but also enables the advertiser to evaluates their products and/or have precious consumer and marketing insights through fun and non-intrusive surveys. The traffic performances are there too, with qualified incoming rates above average. All this displayed in a transparent and brand safe environment. Thanks BeOp, your solution brings fresh air to the display market!”
Emilie Chau
Former Head of Display & Programmatic at Artefact
Vincent Grandin
“We are delighted to work with BeOp for its technology and teams. Our advertisers find the formats disruptive and creative. It's a strong value-added to differentiate ourselves in a market where every investment is measured. The post-campaign KPIs bring insights and storytelling to the discourse to aid in the understanding of the campaign. The BeOp network and its content server allow us to address our campaigns differently. We are excited to see how our collaboration will continue to evolve.”
Vincent Grandin
Digital Director and Revenue Management at Rossel
Crépin Hololod Sandé Off
“BeOp in summary: an innovative format and intelligent technology. Because: - Futuristic: combining visibility and engagement through interaction. I hope that one of the next steps will be measuring advertising attention! - Simplicity and advertising beauty: a simple script integration is enough to activate various appealing formats. And it all happens smoothly and intuitively. - Data: The ability to collect data through question-and-answer formats to understand the audience and segment it through the DMP partner for retargeting purposes, etc. - Support: The BeOp team is readily available and attentive. I am satisfied with this partnership.”
Crépin Hololod Sandé Off
Boursorama
John Delvito
“BeOp is easy to work with. We can easily get a campaign set up and tap into incremental revenue that we would not have otherwise had access to. BeOp offers a unique creative format as well”
John Delvito
Digital Yield & Adop Manager at Nasdaq
Lou Grasser
“BeOp: innovative conversational formats with data that enables us to generate maximum engagement with our readers. It's also the possibility to enrich our databases and audience segmentation thanks to the possible integrations with our all of our partners.”
Lou Grasser
Head of Subscription Innovation at Le Monde
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