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The new media standard
BeOp is the first independent conversational ecosystem for media and brands 💬
Discover our units
Audi
Le Monde
Volkswagen
L'Obs
BMW
Telerama
Mini
Courrier International
L'Oréal
HuffPost
Hyundai
Les Echos
Axa
Challenges
MAIF
Forbes
La banque postale
Caradisiac
Nestlé
L'Etudiant
Carrefour
La Provence
Bjorg
Grazia
EDF
Planet
Total
Unify
Engie
Le Télégramme
Orange
JDG
SFR
So Foot
Marionnaud
Nova
Audi
Le Monde
Volkswagen
L'Obs
BMW
Telerama
Mini
Courrier International
L'Oréal
HuffPost
Hyundai
Les Echos
Axa
Challenges
MAIF
Forbes
La banque postale
Caradisiac
Nestlé
L'Etudiant
Carrefour
La Provence
Bjorg
Grazia
EDF
Planet
Total
Unify
Engie
Le Télégramme
Orange
JDG
SFR
So Foot
Marionnaud
Nova
Problems we solve
Advertisers are seeking social media like user engagement
IAB ad units excite no one
Data-based targeting is essential. The cookie is dead. What's next?
The BeOp answers
Placement on page where user interest is highest
Exclusive content placements, not IAB ads
Fully independent
Our semantic engine matches ad to article contextually using keywords
Our conversational units reveal user interests
Data capture to DMP/CRM for better targeting
Results
Old Standard
0.2% CTR
2 seconds time spent
14% brand attribution
Commoditized availability
No data capture
BeOp
1+% CTR
32 seconds time spent
40% brand attribution
Direct and BeOp sold only
Rich data capture for targeting
You're a publisher
Generate more value
You're an advertiser/agency
Discover the high performance ad platform
Ad experiences
Range Rover Evoque
Brand preference & memoization With each question, the user learns something about the car. An approach that is both pedagogic and incredibly efficient to create brand preference.
+35%
time spent of the brand website
40%
brand attribution at first display
Preparing your demo
Nuxe
Involvement and insight collection Measure your offers popularity An easy, playful way to collect lots of insights
4M
collected opinions
Preparing your demo
Samsung
Notoriety and engagement Make your videos interactive and much more engaging in a few clicks Move past the simple video KPI and get a real measurement for the attention to your brand message
+16%
brand lift
+8pts
very strong attention
Preparing your demo
BeOp in France
200+ publishers
150+ brands
In just 18 months
“With BeOp, we are entering the era of advertising as a service, the one that brings real added value to the consumer and should allow a better acceptance of advertising. More than advertising formats, interactive, entertaining and conversational experiences are offered between brands and consumers.”
Marie Le Guével
Former CEO of AMNET and Chief Adtech Officer of Dentsu Aegis Network
“The marketing director job evolves into a brand editor role: define your editorial line, know your reader, redact the right contents, make your brand live like a magazine or a show. BeOp brings an advertising solution through conversational modules that integrate themselves in this logic of interactions between the reader and the brand, linked with the editorial content. A solution to discover.”
Nadia Leroy
Leader at Neva.associés, previously Chief Digital, Media, and Consumer Officer at L'Oréal France
“Finally, an interactive format, different from the traditional display banners that not only enables to engage the user, but also enables the advertiser to evaluates their products and/or have precious consumer and marketing insights through fun and non-intrusive surveys. The traffic performances are there too, with qualified incoming rates above average. All this displayed in a transparent and brand safe environment. Thanks BeOp, your solution brings fresh air to the display market!”
Emilie Chau
Head of Display & Programmatic at Artefact
“BeOp is the efficient solution we kept! Easy and fun, it answers the group's various branches expectations: marketing, advertising, community management and editorial. Not to mention the tech service who was really happy to add a single script that enables so many possibilities: surveys, quizzes, personality tests, weekly question ... so go with BeOp 😉”
Sandra Ferlotti
Digital Business Developer at Mondadori
“BeOp: innovative conversational formats with data that enables us to generate maximum engagement with our readers. It's also the possibility to enrich our databases and audience segmentation thanks to the possible integrations with our all of our partners.”
Lou Grasser
Head of Subscription Innovation at Le Monde
© BeOp 2015 - 2020
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