“The word “innovation” is used and abused quite often. But with BeOp, that's not the case. I think they've been one of the first solutions to bring a proper breach in our market, not only in the formats but also in the (conversational) modes of relation they offer. What is even more interesting is that BeOp's portfolio goes beyond just the media, since we've been able to identify some “study and measurement” projects which position them as genuine business partners by our side”

“Thanks to their conversational formats that combine interactivity and engagement in premium contexts, BeOp goes beyond simple advertising impressions and KPIs. At a time when advertising attention is at the heart of digital discussions, it can be said that BeOp formats perfectly meet these challenges. Moreover, the user experience of their buying platform is very intuitive and facilitates the implementation of campaigns. The features offered by the creative interface are a huge plus compared to traditional DSPs.”

“The digital advertising ecosystem is currently undergoing a structural shift: there are tensions around privacy, threats to publisher revenue, polarization of investments among platforms and social networks, as well as challenges and doubts surrounding the effectiveness measurement of campaigns... In this context, it is important for brands (and therefore for the agencies that support them) to rely on independent, agile solutions that can bring value to the entire chain. BeOp is one of these solutions with great potential, particularly because it is one of the few that can both help publishers regain value and help brands create the conditions for engagement and conversation with their audiences at a time when it has never been more important to challenge the top-down marketing vision, test, evaluate message perception, guide marketing decisions, and support business. This is one of the reasons why Publicis Media France has decided to partner with BeOp to launch an innovative product for measuring the effectiveness of Brand Content devices (S.T.A.M.P). This is an important sign that demonstrates our confidence in the solution and its ability to support us in the face of the advertising challenges we are facing.”

“With BeOp, we are entering the era of advertising as a service, the one that brings real added value to the consumer and should allow a better acceptance of advertising. More than advertising formats, interactive, entertaining and conversational experiences are offered between brands and consumers.”

“The marketing director job evolves into a brand editor role: define your editorial line, know your reader, redact the right contents, make your brand live like a magazine or a show. BeOp brings an advertising solution through conversational modules that integrate themselves in this logic of interactions between the reader and the brand, linked with the editorial content. A solution to discover.”

“Finally, an interactive format, different from the traditional display banners that not only enables to engage the user, but also enables the advertiser to evaluates their products and/or have precious consumer and marketing insights through fun and non-intrusive surveys. The traffic performances are there too, with qualified incoming rates above average. All this displayed in a transparent and brand safe environment. Thanks BeOp, your solution brings fresh air to the display market!”