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CARHYBRIDHYBRIDCAR
High performance advertising platform
Independent, cookieless, displayed where the real user attention is
Audi
Volkswagen
BMW
Mini
L'Oréal
Hyundai
Axa
MAIF
La banque postale
Nestlé
Carrefour
Bjorg
EDF
Total
Engie
Orange
SFR
Marionnaud
Adidas
Sanofi
Amazon Prime Video
Andorra
TUI
Cdiscount voyages
Heineken
Coca Cola
Bouygues tel
Ford
Samsung
FDJ
Armee de l'air
Accor Hotels
Canal +
Eni
Winamax
Calor
Brittany Ferries
Andorra
Arkopharma
Audi
Volkswagen
BMW
Mini
L'Oréal
Hyundai
Axa
MAIF
La banque postale
Nestlé
Carrefour
Bjorg
EDF
Total
Engie
Orange
SFR
Marionnaud
Adidas
Sanofi
Amazon Prime Video
Andorra
TUI
Cdiscount voyages
Heineken
Coca Cola
Bouygues tel
Ford
Samsung
FDJ
Armee de l'air
Accor Hotels
Canal +
Eni
Winamax
Calor
Brittany Ferries
Andorra
Arkopharma
The BeOp answers
→ Custom conversational content placements
→ Bottom-of-article unit placement for maximum attention
→ Contextual and keyword targeting
→ Multi-platform, responsive placements
→ User insights based on engagement including demographics, interests, email, and more
→ A creative team at your service
Results
Old Standard
0.2% CTR
2 seconds time spent
14% brand attribution
Commoditized availability
No data capture
BeOp
1+% CTR
32 seconds time spent
40% brand attribution
Direct and BeOp sold only
Rich data capture for targeting
High-engagement KPIs for upper-funnel branding and lower funnel user acquisition & conversion
+40%
Brand lift
+35%
Time spent of the brand website
>1%
Interaction rate
3x
Brand attribution rate
(vs any other unit available on media today)
The simplest self-serve ad platform out there
Manage all your campaigns & creatives from our platform. A child could use it.
Privacy by default. No cookies required.
Our technology uses contextual targeting to deliver your campaigns. When the third-party cookie dies, nothing will change.
Forecast your semantic targeting
Learn in real time how many people you can reach with your keyword-based targeting.
Ad experiences
Range Rover Evoque
Brand preference & memoization

With each question, the user learns something about the car.
An approach that is both pedagogic and incredibly efficient to create brand preference.
+35%
time spent of the brand website
40%
brand attribution at first display
Preparing your demo
Tommy Hilfiger
Involvement and insight collection

Measure your offers popularity
An easy, playful way to collect lots of insights
Preparing your demo
Samsung
Notoriety and engagement

Make your videos interactive and much more engaging in a few clicks
Move past the simple video KPI and get a real measurement for the attention to your brand message
+16%
brand lift
+8pts
very strong attention
Preparing your demo
Leslie Fegey
“The word “innovation” is used and abused quite often. But with BeOp, that's not the case. I think they've been one of the first solutions to bring a proper breach in our market, not only in the formats but also in the (conversational) modes of relation they offer. What is even more interesting is that BeOp's portfolio goes beyond just the media, since we've been able to identify some “study and measurement” projects which position them as genuine business partners by our side”
Leslie Fegey
Chief Strategy Officer at Publicis Media Luxe
Fatima Manar
“Thanks to their conversational formats that combine interactivity and engagement in premium contexts, BeOp goes beyond simple advertising impressions and KPIs. At a time when advertising attention is at the heart of digital discussions, it can be said that BeOp formats perfectly meet these challenges. Moreover, the user experience of their buying platform is very intuitive and facilitates the implementation of campaigns. The features offered by the creative interface are a huge plus compared to traditional DSPs.”
Fatima Manar
Programmatic Director at Group M France
Fabien Bourrely
“The digital advertising ecosystem is currently undergoing a structural shift: there are tensions around privacy, threats to publisher revenue, polarization of investments among platforms and social networks, as well as challenges and doubts surrounding the effectiveness measurement of campaigns... In this context, it is important for brands (and therefore for the agencies that support them) to rely on independent, agile solutions that can bring value to the entire chain. BeOp is one of these solutions with great potential, particularly because it is one of the few that can both help publishers regain value and help brands create the conditions for engagement and conversation with their audiences at a time when it has never been more important to challenge the top-down marketing vision, test, evaluate message perception, guide marketing decisions, and support business. This is one of the reasons why Publicis Media France has decided to partner with BeOp to launch an innovative product for measuring the effectiveness of Brand Content devices (S.T.A.M.P). This is an important sign that demonstrates our confidence in the solution and its ability to support us in the face of the advertising challenges we are facing.”
Fabien Bourrely
Deputy director at Starcom France
Marie Le Guével
“With BeOp, we are entering the era of advertising as a service, the one that brings real added value to the consumer and should allow a better acceptance of advertising. More than advertising formats, interactive, entertaining and conversational experiences are offered between brands and consumers.”
Marie Le Guével
Former CEO of AMNET and Chief Adtech Officer at Dentsu Aegis Network
Nadia Leroy
“The marketing director job evolves into a brand editor role: define your editorial line, know your reader, redact the right contents, make your brand live like a magazine or a show. BeOp brings an advertising solution through conversational modules that integrate themselves in this logic of interactions between the reader and the brand, linked with the editorial content. A solution to discover.”
Nadia Leroy
Leader at Neva.associés, previously Chief Digital, Media, and Consumer Officer at L'Oréal France
Emilie Chau
“Finally, an interactive format, different from the traditional display banners that not only enables to engage the user, but also enables the advertiser to evaluates their products and/or have precious consumer and marketing insights through fun and non-intrusive surveys. The traffic performances are there too, with qualified incoming rates above average. All this displayed in a transparent and brand safe environment. Thanks BeOp, your solution brings fresh air to the display market!”
Emilie Chau
Former Head of Display & Programmatic at Artefact
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