Press release
Paris, June 8, 2023
BeOp, the leader in conversational advertising, is proud to announce the launch of its new feature, the Generative BeOp Content. This major advancement pushes the boundaries of creativity and interaction by enabling users to create quizzes from a web page using artificial intelligence.
BeOp is aware of the challenges that quality content creators face when it comes to designing quizzes and conversational formats. Recognizing that this task can be time-consuming, BeOp has integrated AI into its creation experience to streamline the process.
BeOp's auto-generated quiz feature offers users an unprecedented experience for creating quizzes on the platform. In addition to the classic features such as editorial or sponsored formats, the BeOp tool will automatically generate relevant quizzes based on a deep analysis of the content provided by users. This initial version of AI integration specifically focuses on quizzes.
BeOp's top priority is to provide a solution that allows users to be more efficient. AI will be a valuable ally, assisting users in creating interactive quizzes that drive engagement on their pages and improve key performance indicators such as time spent, bounce rate, and database enrichment.
However, it is important to emphasize that AI integration does not replace the expertise of users. BeOp aims to accompany users in this transition by offering a powerful tool that complements their skills.
Currently in the experimental phase, the Generative BeOp Content is a comprehensive format that serves as an interactive component within our platform. We offer four prompts for editorial and sponsored content, available in French and English. Of course, these prompts can be used as they are or customized according to specific needs.
To ensure transparency, any content created by the AI assistant will be identified with a specific icon on BeOp widgets. Please note that this icon cannot be removed.
“The integration of AI into the BeOp platform is a natural evolution of our product. It is important to emphasize that the integration of this assistant does not replace the expertise of our partners! Our goal is to accompany them in this transition and provide a powerful tool that complements their skills and enhances the work of content creators without compromising the trust of the reader » Romain Cauchois (Global Supply & Partnerships).
BeOp provides detailed documentation to guide users in creating their first quizzes. Additionally, screenshots of the user interface are available on the BeOp dashboard.
The BeOp team is excited to see the first quizzes in action within users' environments and encourages feedback from users. BeOp would like to thank its partners for their trust and is delighted to be part of their success.
About BeOp
BeOp is an independent martech and adtech company that operates cookieless conversational formats on premium media. The company currently has 40 employees in France and the US and already works with over 50% of the top 200 French advertisers and 90% of premium publishers. BeOp's conversational approach offers new communication possibilities for brands and media.
BeOp is available in agencies, as a SaaS platform on https://BeOp.io, and can be directly accessed by publishers.
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