Press release
Paris, July the 17th, 2024
BeOp, the leading conversational advertising solutions, is thrilled to announce a new strategic partnership with ArcSpan, a premier Data Management Platform (DMP). This collaboration marks a significant step forward in our mission to enrich our clients' 0 and 1st party data, empowering them to maximize their marketing potential through our innovative formats.
With the integration of ArcSpan’s robust DMP capabilities, BeOp is poised to offer an unprecedented level of data enrichment, ensuring that our publishers partners can leverage comprehensive and actionable insights from their customer data. This partnership enables us to combine ArcSpan’s advanced data management technology with BeOp’s unique conversational advertising formats, creating a powerful synergy that enhances our clients' ability to connect with their 0 and 1st party audience more effectively.
Key Benefits of the BeOp x ArcSpan Partnership:
1. Enhanced Data Enrichment:
Our partners will benefit from the enriched 0 and 1st party data, allowing for more precise targeting and personalized advertising campaigns.
2. Innovative Advertising Formats:
The integration will enable clients to utilize BeOp’s engaging and interactive ad formats, powered by the detailed insights from ArcSpan’s DMP.
3. Optimized Marketing Strategies:
The combination of our technologies will provide clients with deeper customer insights, facilitating more informed decision-making and optimized marketing strategies.
“We are excited to join forces with ArcSpan,” said Romain Cauchois, Global Supply & Partnerships at BeOp. “This partnership aligns perfectly with our commitment to delivering innovative solutions that help our clients harness the full potential of their data. Together, we are setting a new standard in the digital advertising landscape.” Garret Vreeland, Co-founder and CCO at ArcSpan added, “Partnering with BeOp allows us to bring our advanced data management capabilities to a wider audience. We are confident that this collaboration will drive significant value for our clients, enabling them to achieve greater success in their marketing efforts.”
This partnership sets the stage for exciting opportunities and future collaborations. We are eager to explore the potential of this alliance and look forward to the positive impact it will have on our clients' ability to engage and convert their audiences.
About BeOp
BeOp is an independent martech and adtech company that operates cookieless and relies on a suite of conversational formats on premium media. The company currently has 30 employees in France and the US and already works with over 50% of the top 200 French advertisers and 90% of premium publishers. BeOp's conversational approach offers new communication opportunities for brands and media. BeOp is available through agencies, in SAAS from the platform https://beop.io, from BeOp directly, and even from publishers themselves.
About ArcSpan
ArcSpan Technologies is a best-in-class sell-side audience monetisation company empowering publishers to unlock the full potential of their first-party data to generate incremental advertising revenue. ArcSpan’s innovative Audience Monetisation System (“AMS”), is a next-gen first party data platform (“DMP”) purpose-built to provide publishers with an easy to use, cost efficient platform that can process, manage, model, and activate the entire spectrum of publisher data to monetise audiences and drive ROI. Established by digital industry leaders from Accordant Media, Dentsu, NewsCorp, Adobe and Beeswax, ArcSpan prioritizes consumer data privacy and fosters industry transparency. The company is headquartered in New York City with an additional office in London.